|May 25th 2019, 5:50pm|
Social media is an aspect of digital marketing, but it’s a powerful enough channel that it deserves its own set of considerations. Because many social media platforms prohibit paid cannabis advertising due to the substance’s Schedule I designation and federal illegality, your business may need to get creative and persistent with organic tactics. Don’t be deterred, though — the landscape is continuing to shift as the industry grows, so marketing opportunities will likely get better once these platforms become more comfortable with changing laws.
2 years ago
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