The federal prohibition on buying and selling marijuana puts radio and television ads out of reach, which is why sellers rely on social media to boost their brands. But Facebook and Instagram don’t allow the promotion of marijuana sales regardless of state or country.
That means no advertising discounts or listing prices or mentioning there is product for sale. The platforms prohibit marijuana dispensaries from providing their phone numbers or street addresses.
Instagram and Facebook do allow marijuana advocacy and education, which leaves room for sellers to communicate with customers. That effort, however, has led to frustration for many.