Understanding the power of social media is the first step in generating the traffic necessary to create your own audience. Simply put, the number of leads you generate is directly related to the volume and quality of website traffic you are able to generate. Our organic SEO/SEM uses our well established social networks to increase your search engine rankings, which in turn drives traffic and creates loyal followers.
Social media is an aspect of digital marketing, but it’s a powerful enough channel that it deserves its own set of considerations. Because many social media platforms prohibit paid cannabis advertising due to the substance’s Schedule I designation and federal illegality, your business may need to get creative and persistent with organic tactics. Don’t be deterred, though — the landscape is continuing to shift as the industry grows, so marketing opportunities will likely get better once these platforms become more comfortable with changing laws.